Effective Business Writing

Based on SAQA's Unit Standard ID 12155, NQF level 4, 5 Credits

Professional and well-written correspondence opens doors to long-term and positive business relationships. By ensuring that you are focussed on your business communication – the style and tone, and the impact it will have on your reader, you can build a credible image for yourself and your company in the market place.

Have you ever thought of how your writing could become even more effective? What makes a document easy to read and understand? How you can encourage readers to read on and act quickly? By the end of this course, learners will have developed their skills to write briefly and clearly; communicate confidently, and compile documents ranging from quick memos to lengthy reports. Individual feedback sessions offer opportunities to discuss actual correspondence as case studies.

Course objectives

  • Confidently use textual features - those parts of text that give a specific meaning or message
  • Accurately identify the intended audience for your communication
  • Understand the purpose of your writing
  • Select the appropriate text type, format and layout
  • Organise and structure technical texts
  • Use appropriate grammar
  • Draft and edit technical texts
  • Recognise errors and check for accuracy P
  • resent the same information in different ways
  • Use plain language in business

Course Designed For

Any individual who is required to prepare professional and accurate business correspondence will benefit from this course.

Course Outline

The value of communicating effectively

  • Understanding the different kinds of communication in a business environment - email, reports, letters, memos and minutes
  • Identifying the different conventions that apply to the different forms of communication
  • The implications of not following the industry specific or legislative requirements

Have the right writing tools in your toolbox

  • Knowing your audience
  • Understanding the purpose of your communication
  • Accessing the information you need to write your communication
  • Ensuring information is accurate, unbiased and inoffensive

Masterful business writing

  • The right word at the right time – deciphering vocabulary, spelling, jargon and slang.
  • Grammatical rules and how to follow them
  • Sentence construction – understanding and using efficient punctuation
  • Selecting an appropriate format and structure for your communication
  • Identifying the main points to be included in the text
  • Making sure your documents are accurate and factual
  • Ensuring you sequence your information logically and meaningfully
  • Writing a draft
  • Editing and proofreading

Course duration
Two days

Dates
16 - 17 January (Pretoria)
19 - 20 March (Cape Town)
16 - 17 April (Johannesburg)
25 - 26 April (Pretoria)
25 - 26 April (Durban)
24 - 25 May (Cape Town)
6 - 7 June (Pretoria)
28 - 29 June (Johannesburg)
9 - 10 July (Cape Town)
20 - 21 August (Pretoria)
27 - 28 August (Johannesburg)
27 - 28 August (Durban)
1 - 2 October (Johannesburg)
11 - 12 October (Pretoria)
15 - 16 October (Cape Town)
3 - 4 December (Pretoria)
10 - 11 December (Johannesburg)

Investment
R3750.00 excl VAT