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The role of the Office Professional is key to any
manager and organisation. In any day you will be
expected to act as an organiser, media liaison officer,
experienced communicator, whilst coping with an
increasing workload. Your role is moving closer and
closer to that of a Public Relations Officer.
This highly interactive and inspirational training
programme will introduce you to new skills to develop
your confidence and ability to handle public relations
related tasks. You will build on your communication,
decision making, and event management skills. This
course will give you all you need to enter into a new
and exciting world! Practical exercises will be used
throughout to enhance your planning and organisational
skills to further enhance your performance.
Course Objectives
- Gain an understanding of how Public Relations
works
- Project a more confident image through improved
communication skills
- Identify the principles of successful written
communication
- Understand the importance of creating and
maintaining a corporate image and corporate
identity
- Develop the skills to organise various functions
ranging from brief meetings to lengthy conferences.
- Learn how to develop and distribute comprehensive
press releases that will lead to published material
- Gain awareness of the necessity of implementing a
structured communication policy to capitalise on
PR opportunities
Who should attend?
The two-day course suits secretaries, PAs, supervisors
and administrators seeking to develop or enhance their
confidence and organisational skills to successfully
take on public relations functions.
Course Outline
The Effective Communicator
- Why is good communication important
- What are the barriers to effective communication
- Being aware of how you communicate
Verbal and Non-Verbal Communication
- Establishing open and honest, two-way
communication
- Getting your point of view across
- Understanding how listening can solve
interpersonal problems
- Body language and voice
Principles of Successful Written Communication
- Structuring the communication
- Getting your point across using the correct tone
and style
- Accuracy: punctuation and grammar.
Media Relations
- Defining your media objectives that suit your
organisational goals
- Understanding the various publicity vehicles
- Perfecting the art of writing press releases
- Creating opportunities to generate publicity
Organising Meetings, Conferences and Events
- The roles and responsibilities of an effective
organiser
- Team roles and responsibilities
- Developing checklists to assist in planning your
event
- Sourcing venues, suppliers and guest speakers
- Promoting your event
- Evaluating the event.
Course duration
Two days
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