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| Based on SAQA's Unit Standard ID 242810 NQF Level 4, 5 Credits |
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The role of the office professional is key to any
manager and organisation. In any day you will
be expected to act as an organiser, media
liaison officer and experienced communicator,
while coping with an increasing workload.
Guess what? Your role is moving closer and
closer to that of a Public Relations Officer. This
popular and well-tested course will give you
the skills to develop your confidence and
ability to handle public relations related tasks.
You will build on your communication,
decision making, and event management
skills.
Course Objectives
- Gain an understanding of how Public
Relations works
- Project a more confident image through
improved communication skills
- Identify the principles of successful
written communication
- Understand the importance of creating
and maintaining a corporate image and a
corporate identity
- Develop the skills to organise various
functions ranging from brief meetings to
lengthy conferences
- Learn to develop and distribute
comprehensive press releases that will
lead to published material
- Gain awareness of the necessity of
implementing a structured
communication policy to capitalise on PR
opportunities
Course Designed For
Secretaries, PAs, supervisors and
administrators seeking to develop or enhance
their confidence and organisational skills to
successfully take on public relations functions.
Course Outline
The Effective Communicator
- Why is good communication important?
- Understanding the barriers to effective
communication
- Being aware of how you communicate
Verbal and non-verbal communication
- Establishing open, honest, two-way
communication
- Getting your point of view across
- Mastering active listening
- Understanding how to use your body and
voice effectively
Principles of successful written
communication
- Structuring powerful communication
- Accuracy: punctuation and grammar
Media relations
- Defining your media objectives
- Understanding the various publicity
vehicles
- Writing perfect press releases
- Creating opportunities to create publicity
Organising meetings, conferences and events
- The roles and responsibilities of an
effective organiser
- Team roles and responsibilities
- Developing checklists to assist in planning
your event
- Sourcing venues, suppliers and guest
speakers
- Promoting your event
- Evaluating your event
Course duration
Two days
Dates
13 - 14 February (Durban)
8 - 9 March (Cape Town)
26 - 27 March (Johannesburg)
23 - 24 April (Pretoria)
14 - 15 May (Johannesburg)
4 - 5 June (Pretoria)
21 - 22 June (Cape Town)
21 - 22 June (Cape Town)
23 - 24 July (Johannesburg)
23 - 24 August (Pretoria)
10 - 11 September (Cape Town)
17 - 18 October (Pretoria)
25 - 26 October (Johannesburg)
22 - 23 November (Cape Town)
26 - 27 November (Durban)
Investment
R3750.00 excl VAT
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